For generations, we’ve been taught there are two ways to succeed—either from talent or practice. In Decoding Greatness, award-winning social psychologist Ron Friedman illuminates a powerful third path—one that has quietly launched icons in a wide range of fields, from artists, writers, and chefs, to athletes, inventors, and entrepreneurs: reverse engineering. To reverse enginee...(展开全部)

For generations, we’ve been taught there are two ways to succeed—either from talent or practice. In Decoding Greatness, award-winning social psychologist Ron Friedman illuminates a powerful third path—one that has quietly launched icons in a wide range of fields, from artists, writers, and chefs, to athletes, inventors, and entrepreneurs: reverse engineering. To reverse enginee...(展开全部)

For the past 40 years Richard Koch has wanted to uncover the simple, elemental, elegant and parsimonious principles that are needed to create great new businesses. To qualify, a principle must be so overwhelmingly powerful that anyone can reliably use it towards extraordinary results. Is there any principle that can tell you how to do that consistently and with a high chance of...(展开全部)

理查德·科克（Richard Koch），80/20法则的首创人，同时也是一位知名的“连续创业家”。他很早就开始了成功的商业实践活动，曾是美国波士顿咨询公司（BCG）的高级咨询师，也是贝恩管理咨询公司（Bain & Company）的合伙人，以及英国著名的LEK（艾意凯）公司的联合创始人。 格雷格·洛克伍德（Greg Lockwood），著名投资人，专注于互联网企业。先后就职于IBM和埃森哲两家国际咨询公司，从事人力资源咨询工作。 李璐，新闻学硕士。曾参与翻译“哈佛商业评论管理必读”系列丛书之《自我发现与重塑》。

Even the best cat in the world doesn't live forever, and Victor is very sad when his beloved cat, Charlie, dies. His mother suggests getting a new cat, but Victor isn't so sure. Finally, when the vet tells Victor she has another cat that really needs a home, Victor agrees to give the new cat a chance. But the new cat, Shelley, isn't like Charlie. She doesn't look like Charli...(展开全部)

约瑟夫•奈 “软实力之父”，美国著名政治学家，哈佛大学名誉教授，美国前助理国防部长。他最早提出“软实力”概念而闻名，后来又加以发展，提出“巧实力”。目前“巧实力”成为了奥巴马政府外交战略的主轴。 约瑟夫•奈生于1937年，1958年获普林斯顿大学公共事务学学士学位，1960年获英国牛津大学哲学、政治学、经济学硕士学位，1964年获哈佛大学政治学博士学位，毕业后留校任教。1977年，约瑟夫•奈开始步入政坛，之后两年出任卡特政府助理国务卿。1993年至1994年间，他担任克林顿政府全国情报委员会主席，1994年至1996年任美国助理国防部长。约瑟夫•奈有多部经典作品问世，包括《软实力》、《巧实力》和《权力大未来》等。

Now in paperback, Joseph Nye's "indispensable" guide to reshaping America's role in the world ( Publishers Weekly ) Joseph Nye coined the term "soft power" to describe a nation's ability to attract and persuade. Whereas hard power-the ability to coerce-grows out of a country's military or economic might, soft power arises from the attractiveness of its culture, political idea...(展开全部)

关于作者 诺姆•乔姆斯基（Noam Chomsky，1928－），美国著名学者和政治活动家，学术领域里的领袖人物，政治活动中的旗手。在学术领域里，他兴趣众多，涉猎广泛，著述丰厚，成就卓越，语言学、哲学、心理学和逻辑学等，均有其不灭的足迹；他的影响还遍及人工智能、认知科学、数学、音乐理论等方面。在政治活动中，他以“自由意志的社会主义”为基石，以博大的人道主义情怀，关心民众的疾苦和国家的命运，是欧美20世纪著名的“公共知识分子”。他反对越南战争，抨击霸权主义行径，批判美国内政和外交，多次被捕。他不仅被美国前总统尼克松列入“仇敌录”，还被恐怖分子列入“黑名单”。2011年，他因其“经久不衰的勇气、对强权的批判分析和对人权的促进”荣获悉尼和平奖。 本书淋漓尽致地展示了作为“现代语言学之父”和“我们时代的英雄”的乔姆斯基的政治理念和人格魅力。 关于译者 季广...(展开全部)

According to "The New York Times," Noam Chomsky is "arguably the most important intellectual alive." But he isn't easy to read . . . or at least he wasn't until these books came along. Made up of intensively edited speeches and interviews, they offer something not found anywhere else: pure Chomsky, with every dazzling idea and penetrating insight intact, delivered in clear, acc...(展开全部)